Selected Work — Roman Korkin

Lead Brand & Marketing Designer

2025–2026

Led brand and marketing design for Thoughtful AI, a healthcare AI company automating revenue cycle management, through a period of rapid growth and acquisition.

Built and evolved its visual system across sales and brand decks, marketing PDFs, landing pages, campaigns, illustration, and motion. Translated complex AI and revenue cycle workflows into clear communication for healthcare leaders, sales teams, and investors.

Brand Systems Presentation Design Sales Enablement Campaign Design Motion Design

Senior Brand & Marketing Designer

2017–2025

Embedded with Greenlight Guru’s marketing team for nearly eight years, developing brand and marketing communication for a B2B SaaS platform serving medical device companies.

Created annual industry reports, presentation systems, sales enablement materials, campaigns, and product motion. Brought clarity and visual consistency to technical, regulated, and data-heavy content across marketing, sales, and leadership communication.

Editorial Design Data Visualization Presentation Design Sales Enablement Motion Design

Lila Huizenga

Product Strategy & Marketing Leader

“We've worked with Roman for over a year at Thoughtful AI, and he's been an exceptional design partner. What sets Roman apart is his ability to quickly grasp complex concepts and translate them into visuals across a wide range of materials, from pitch decks and marketing assets to sales enablement and ad campaigns.Roman consistently delivers strong work on V1, listens carefully to feedback, and evolves with each project. He's reliable, communicates clearly, and brings the kind of professionalism that makes collaboration seamless. Instead of just executing on directions, he elevates the projects he works on.”

2022 State of Medical Devices Report cover

Medical Devices Report publication spread

Medical Devices Report interface preview

Kennedy Gennari

Senior Field Marketing Manager

“I worked with Roman for over six years at Greenlight Guru and enjoyed his work so much that I brought him into other organizations. Finding freelancers who truly fit the rhythm, culture, and expectations of a team can be challenging. Roman did all of that and more. I was most impressed with his ability to bring complex ideas to life — translating complex ideas into clear, high-quality designs.He was proficient with all design tools and could deliver everything from marketing materials and reports to digital content and other visual assets. I especially enjoyed working with him to create visual identities for our virtual event and roadshow series. Roman is always responsive, easy to work with, and most importantly, dependable.”

Greenlight Guru healthcare and quality icon set

Greenlight Guru event stickers on a car window

Greenlight Guru customer satisfaction campaign banner system

Greenlight Guru social campaign post series

Greenlight Guru Quality social campaign series

MedTech Industry Report printed publication

MedTech Industry Report publication spread

MedTech Industry Report efficiency dashboard

MedTech Industry Report infographic, frame 1

MedTech Industry Report publication detail

MedTech Industry Report interface overview

Medical Device Industry Report 2025 covers

Medical Device Industry Report 2025 cover detail

Medical Device Industry Report 2025 publication spread

Medical Device Industry Report 2025 letter mark

Medical Device Industry Report 2025 open publication